Master Ecommerce SEO: A Guide to Keyword Research, Site Structure, and On-Page Optimization
Unlock the potential of your online store with our comprehensive guide to ecommerce SEO. Learn the essentials of keyword research, optimize your site structure, and perfect your on-page SEO to boost your rankings and attract more customers.
Boost Your Ecommerce Traffic with Effective SEO Strategies
Increasing traffic is a primary goal for any ecommerce business. But how can you attract visitors to your online store without hefty spending on ads and marketing? The solution lies in mastering ecommerce SEO.
Ecommerce search engine optimization (SEO) involves optimizing your website according to search engine best practices and aligning your content with what your customers are actively searching for.
The benefits of SEO for online store owners are substantial: increased visitors, enhanced brand awareness, and higher sales. However, with the ever-evolving search engine algorithms, navigating the complexities of search optimization can be challenging.
What is Ecommerce SEO?
Ecommerce SEO is the process of boosting the visibility of an online store in search engine results pages (SERPs). This practice involves various tasks aimed at enhancing your website’s ranking and attracting more organic traffic.
Key tasks in ecommerce SEO marketing include creating content that addresses keyword queries entered into search engines. For instance, an ecommerce store like True Classic, which specializes in t-shirts, can enhance its SEO by producing content on topics such as “how to fold t-shirts without wrinkles.”
Other essential ecommerce SEO activities include enhancing page loading speeds, crafting detailed product descriptions, and obtaining backlinks from authoritative websites.
Ecommerce websites utilize SEO as a key strategy to drive more traffic, drawing in visitors who search for queries related to their products and brand.
Why Ecommerce Websites Care About SEO
When you perform a search on Google, you are directed to a search engine results page (SERP), which typically displays about 10 organic results.
These organic results appear below paid ads (orange) and Google Shopping ads (purple):
When you perform a search on Google, you are directed to a search engine results page (SERP), which typically displays about 10 organic results. Ecommerce SEO aims to ensure your product pages rank among the top organic search results on the first page of Google. Websites that don’t rank within the top 10 are rarely visited, and even those in positions three to five receive significantly less traffic than the top results.
It also reported that the first result on a Google SERP gets 27.6% of all the clicks. In other words, SEO matters.
How to create an ecommerce SEO strategy
If you’re new to search engine optimization and want to increase your store’s ranking on Google, take a look at these six steps. They provide actionable tips for setting up good, basic ecommerce SEO on your website.
- Ecommerce keyword research
- Site architecture for ecommerce
- Technical SEO
- On-page SEO for ecommerce
- Blogging
- Link building